How do martial arts school owners grow their school's revenue?

By installing a complete business system: paid student recruitment via Meta ads, a day-1 enrollment process that collects real money on the first visit, outcome-based memberships tied to goals instead of time, a 30-day upgrade path (5 Memorable Moments), schedule compression, and numbers-driven tracking. More Black Belts installs this system and coaches school owners 1-on-1 through implementation.

What is outcome-based membership pricing for martial arts schools?

Outcome-based memberships tie pricing to a destination (like earning a Black Belt) instead of a time period (month-to-month). When students commit to a goal, they stay for years instead of the average 7 months on a basic membership. This dramatically improves retention and revenue per student.

Who is Jonathan Peschke and what is More Black Belts?

Jonathan Peschke is a martial arts school operator with 28+ years of experience running multi-location schools with 800+ students across 5 locations. More Black Belts is his coaching company that helps family-style martial arts school owners (kids and parents training together) turn their school into a profitable, systemized business. They offer private 1-on-1 coaching (Inner Circle), group coaching (Core Program), and a free community.

What results do martial arts schools get with More Black Belts coaching?

Results vary and are not typical, and we do not track the typical results of our clients. As one example, William Robinson grew from 23 students to 257 students in 12 months after installing the system. Outcomes depend on your starting point, market, effort, and how you apply what we teach.

How is More Black Belts different from other martial arts business coaching?

More Black Belts is built from actually running schools for 28 years, not from theory. Jonathan Peschke still coaches clients 1-on-1 every week. They install systems side by side with school owners rather than handing over a course and disappearing. They focus exclusively on family-style martial arts schools (kids and parents together), not MMA, fight clubs, or generic fitness businesses. Over seven figures in ad spend has been tested across 30+ markets.

More Black Belts | Business Coaching for Family-Style Martial Arts Schools

Sound familiar?

You didn't open a school to be chained to it.

You're on the mat 5 to 7 days a week and still doing billing and admin at night.

You only have 5 minutes between classes to answer messages and return calls.

One bad month and you're stressed about payroll or covering rent.

Parents say they "need to think about it" instead of committing on the spot.

Students quit after a few months. You can't figure out why they don't stick.

Almost nobody upgrades to higher-level programs. You're leaving tens of thousands on the table.

It's not you. It's not your town. It's the business model. And there's a new way to run it.

Book a 15-Minute Call

What we install

A complete system, not just advice.

Built from running schools for 28 years, not reading about them. We install this in your school and work with you side by side until it's running.

Student Magnets & Paid Ads

Targeted Meta ads that bring in serious families, not tire-kickers. Plus the framework so you can eventually run them yourself.

Day-1 Enrollment

Collect real money on the first visit. Outcome-based memberships that give families a destination, not just a month-to-month arrangement.

5 Memorable Moments

A 30-day student journey that makes upgrading to Black Belt the logical next step. Not a hard sell. A natural progression.

Outcome-Based Memberships

Pricing tied to destinations, not time. When students commit to a goal, they stay for years instead of months.

Schedule Compression

Class caps and schedule design so your school runs in a few days a week. Get your life back without losing revenue.

Numbers-Driven Scoreboard

Know your gap, know your potential revenue, know exactly what to do tomorrow. Run by data, not feelings.

Real results

Schools just like yours are growing. Right now, in 2026.

These are real clients who put the system to work. Results vary by school, and outcomes like these are not typical.

Before

$3,000/mo

Monthly revenue

Active students

Delivering Amazon packages to make ends meet. Running a Taekwondo school on the side.

After

$45,000+/mo

Monthly revenue

257

Active students

Full-time school owner. 4-day work week. The school pays for itself, pays him, and keeps growing.

And that's just one school. Scroll to see more.

What our members are saying

Best January EVER. Ended at $40K.

Since joining this group all I have seen is numbers going up. Every month this year will be a record month. Our on-account alone is going to break our record February. Just got to keep those upgrades coming and getting quality leads in for appointments.

46 leads at $1.18 each. Two days of ads.

This is what happens 2 days after activating my FB ads. Cost me $57.02 for the 46 leads. I turn the ads off so that I can follow up with all of the leads.

$6,500 bonus without adding any new members.

Just in upgrade fees alone, I've collected $6,500 in the last 21 days, just for asking people to commit to black belt training. I've essentially asked them to promise to stay for 2.5 more years, and got paid extra for the commitment. This is an amazing system!

11 new students this past week.

Had 11 new students on the mat this past Saturday. Appreciate all the help to look at my business differently in order to grow.

Invoiced $26,247 from one event.

Out of 6 appointments for a Friends and Family sale, 4 came and invoiced a total of $26,247. 2 chose charter, 1 chose an upgrade with pay-in-full. I have never even discussed these types of numbers before. Just seeing this as a possibility opens doors.

$1,797 prepay from one new membership.

We just switched over to outcome-based memberships. She had started months ago but had to stop. When we presented this new membership it worked perfectly for her. The cool part is we wouldn't have had this option before.

Best January EVER. Ended at $40K.

46 leads at $1.18 each. Two days of ads.

This is what happens 2 days after activating my FB ads. Cost me $57.02 for the 46 leads. I turn the ads off so that I can follow up with all of the leads.

$6,500 bonus without adding any new members.

11 new students this past week.

Had 11 new students on the mat this past Saturday. Appreciate all the help to look at my business differently in order to grow.

Invoiced $26,247 from one event.

$1,797 prepay from one new membership.

Your coach

Meet Jonathan Peschke.

Jonathan Peschke, Co-Founder of More Black Belts

28 years. 800+ students. Every mistake you can make, he already made it.

Jonathan didn't learn how to run a martial arts school from a book. He learned by doing it wrong for years, then figuring out what actually works. 200 calls a day. Six days a week. For decades.

He built the systems that More Black Belts teaches. Not theory. Not concepts. The exact scripts, the exact processes, the exact numbers that took his schools from struggling to thriving.

He's not a guru on a stage. He's the guy who still gets on the phone with every client, every week. And if the fit is right, he works with you 1-on-1 until you see the results.

28+ years running multi-location martial arts schools
800+ students across 5 locations at peak
Over seven figures in ad spend tested across 30+ markets
Still coaching clients 1-on-1 every single week

Book a Call with Jonathan

Next step

Ready to fix the model?

15 minutes. We plug in your real numbers and map the simplest path to a more profitable year. If it's not realistic for your school, we'll tell you straight.

Book a 15-Minute Call

Not ready to talk yet? Read client stories first

How we work: We don't take on every school that applies. We need to know you're coachable and willing to put in the work. If it's a fit, we stay with you 1-on-1 until the systems are running in your school. We make no promise or guarantee of any specific revenue or income.

Do you want to fill your school?